Once you’ve decided to start an email list, you’ll need a way to manage your contacts so you can easily add and delete contacts, and send them a variety of electronic communications. While some people try to handle their lists through their personal email accounts, when your list grows, you’ll soon run into problems. Not only may your internet server flag you as a potential spammer, keeping track of hundreds – if not thousands! – of subscribers would be a nightmare. Make it easy on yourself and start with a robust system from the beginning.
Here are some questions you’ll want to ask when evaluating email list management systems:
- Will it generate an online form for installation on your blog or website that allows someone to subscribe and unsubscribe easily, at the push of a button?
- Does it have the ability to send your newsletter in the format you choose (text or HTML, for instance)? [Read more...]